Hands-on help for New York newsrooms
Bring a digital
ambassador to
your newsroom.
One week. A project you choose. A trained journalism student to help you move it forward, at no cost to your outlet.
Apply to host an ambassadorApplications due October 31, 2026
What is a digital ambassador?
A student’s skills.
Your newsroom’s priorities.
NYPA is participating in the Potter Digital Ambassadors program to bring journalism students into the newsrooms of publications across New York.
Ambassadors work alongside staff on a focused digital project, share practical skills, and help your team build confidence with the tools you use to reach your community.
The goal is progress that lasts beyond the visit, with written guidance your staff can use after the week ends.
You pick the project
What’s on your digital to-do list?
Start with a need in your newsroom. These are a few examples of projects an ambassador could help with, depending on your goals and the student’s skills.
Email newsletters
Build or improve a newsletter that keeps readers connected to your reporting.
Analytics & audience
Improve reporting and put audience data to work in everyday decisions.
Website improvements
Make useful updates to your website and help staff manage them.
Video & podcasts
Try a new storytelling format or improve your production workflow.
Social media
Develop practical ways to share your journalism and reach your community.
Donation campaigns
Build a digital donation drive to support your local journalism.
How it works
Bring an idea. Build it together.
- 01 / Apply
Tell us what you need.
Use the application to describe your newsroom and the digital project you’d like help moving forward.
- 02 / Match
Connect with student skills.
The program matches newsroom needs with students’ digital skills. NYPA will share placement details as arrangements are confirmed.
- 03 / Collaborate
Work alongside an ambassador.
Spend January 11–15 working on your project, learning together, and developing guidance to keep the work going.
A good fit: A newsroom with a focused digital need, staff ready to collaborate with a student, and a commitment to continue the work after the visit. Applications help the program assess needs and fit, and submitting an application does not guarantee placement.
Potter Digital Ambassadors · New York
Give your next digital
project a week of focus.
Tell us what your newsroom wants to accomplish.
Apply by October 31, 2026
Questions? Contact Jill at
jill@nynewspapers.com
The Potter Digital Ambassadors program was developed with the Donald W. Reynolds Journalism Institute and is supported by the Walter B. Potter Fund for Innovation in Local Journalism. Learn about the program’s origins at RJI.