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81% of Adults 18+ Read a Community Newspaper

6/11/2010 12:15:36 PM

81% of Adults 18+ Read a Community Newspaper

Community
 Newspapers Continue to be Strong!

  

81%

Of the respondents 18+ read a local newspaper

(On average readers 38.9 minutes reading local newspapers)

 

70%

Of readers agree that they often go through advertisements in the newspaper.

 

70%

Readers prefer newspaper ads to ads found on the internet.

 

79%

Agree that if they had a choice, they would prefer to look through the ads in the newspaper than viewing the ads on TV.

 

80%

Read a grocery or supermarket ads or inserts in the local paper.

(7% increase from the 2008 study)

 

75%

Read department store ads in local papers

(9% increase from the 2008 study)

 

 

72%

Read hardware store ads in their local paper

 

67%

Read discount store ads or inserts in the local newspaper

(3% increase from the 2008 study)

 

63%

Read public notice ads in the local newspaper

 

78%

Read classified ads in the local newspaper

 

 

Of the respondents who read local new online,

63%

went to Web sites of newspapers for local news.

12% went to a TV site / 17% went to an independent site and 8% listed other

 

 

For a more in-depth view of the NNA’s 2009 Survey – Go to the RESEARCH tab on the NYPS home page and CLICK on 2009 Community Newspaper Readership Survey

 

 

Please check your monthly Managers’ Newsletter for industry relevant information, selling tips, Marketing data and more.  Questions please call: Michael Danieli (518) 469-6479

Or e-mail me at mdanieli@nynewspapers.com

 

 

 

Source: NNA 2009 Community Newspaper Readership Survey

The purpose of the survey was to continue to examine public attitude, perceptions and readership of editorial and advertising content in local newspapers in towns or cities where a local newspaper’s circulation was 15,000 or less in the United States. All the respondents were 18 or older.