Research
In August of 2009 the New York Press Service commissioned the Siena Research Institute to conduct a study. The study looked at how community newspapers are viewed in their respective communities. The survey was conducted through a random digit dial telephone survey, contacting 830 New York State residents. The actual survey was conducted May 12th 2010 through June 6th 2010.The data was collected throughout New York Sate using an age demographic of18-plus.
- When asked which sources respondents used to learn about LOCAL NEWS and EVENTS 55% indicated they turn to COMMUNITY NEWSPAPERS. Additionally, 82% felt that COMMUNITY NEWSPAPERS are the best way to know what’s going on in their community.
- Over half of the residents 54% consider their COMMUNITY NEWSPAPER the best way to get information on community events. 43% consult community newspapers for information on local education, one of top issues for New Yorkers.
- The study shows that 33% use COMMUNITY NEWSPAPERS for restaurant information, 31% for real estate information and 27% consider COMMUNITY NEWSPAPERS their best source for local government news!
RESEARCH HIGHLIGHTS!
- 71% of New York’s Community Newspaper readers are avid or regular readers of their newspaper!
- 82% of New Yorker’s 18+ say, local Community Newspapers are the best way to know what’s going on right here in my community.
- 84% of Community Newspaper readers 18+ say, they use a community newspaper at least 3 times per week!
- 23% of Community Newspaper readers 18+ say, they use a community newspaper every day!
- 47% of Community Newspaper readers 18+ say, they spend 1 hour reading a community newspaper each week.
- 24% of Community Newspaper readers 18+ say, they spend 1 – 3 hours reading a community newspaper each week.
- 9% of Community Newspaper readers 18+ say, they spend 3+ hours reading a community newspaper each week
Siena Research Study 2010
New data from comScore indicates one-in-four newspaper website visitors come from households earning at least $100,000 a year; Newspaper sites reach majority of 25-to-34-year-olds.
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