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NYPS (New York Press Service)
Established in 1945 as a wholly-owned subsidiary of the New York Press
Association, the New York Press Service, Inc. (NYPS), is the advertising arm
of the Association. NYPS makes it easy and efficient for advertising
agencies to use community newspapers as part of their media mix. NYPS
functions as a rep firm for the state's community newspapers, placing
advertising in the papers, taking a commission, and sending the balance of
the ad revenue to the individual newspapers.
Since NYPS is owned by the newspapers it represents, NYPS' commissions go
back to the members in the form of services such as a libel hotline, a
legal hotline, lobbying, seminars, conventions, publications and the like.
NYPS provides ad agencies and clients with research and demographic
information, coverage maps, estimates, copies of newspapers, media kits,
audit reports and postal statements.
In addition to selling ROP advertising and inserts for weekly community
newspapers, NYPS offers ADNET America, a national one-order, one-bill,
one-check advertising placement service for daily and weekly newspapers
throughout the country.
ADNET America is owned and operated by the state press associations,
enabling us to maintain a sales office, and sales representatives in every
state.
NYPS provides member newspapers with free access to Admall, an on-line
co-op advertising service. NYPS provides co-op training and assistance with
co-op claims processing.
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