[pdf classified media kit]
All members are encouraged to participate in NYSCAN, the very successful New
York State Classified Advertising Network. Participation has many benefits,
among them the ability to generate your own NYSCAN sales revenue. Your
classified section will become an increasingly important tool for your
readers as it expands to accommodate the ads we will send you each week.
NYSCAN participating papers are paid quarterly dividends based on total
sales generated during the period and their own circulation.
There are two basic ground rules for participation in NYSCAN:
1. Participating newspapers agree to try to sell classified ads which would
appear in every participating paper in any or all three regions in the
state. Contact the central office for current NYSCAN rates. When you sell
an ad, your newspaper keeps 60% of the revenue and sends the remaining 40%
to NYPS, along with the ad copy.
2. Participating newspapers agree to run the ads we send each week. NYSCAN
ads, must be run each week. NYSCAN does not require tearsheets. Two-thirds of all
NYPA member papers participate in NYSCAN and enjoy receiving dividend checks
quarterly.
2x2 Classified Ad Network
NYSCAN has now been expanded to include a weekly 2x2 classified display ad network. The 2x2 ads will create a strong new revenue stream for NYPS and for participating newspapers. The ads will be a very cost effective vehicle for recruitment (allowing weeklies to more effectively compete with large dailies), unusual real estate, county fairs, festivals, special events that draw from larger distances, attractions, tourist destinations, and more.
Participating newspapers agree to download the ads (as pdf files) each week and run them. Participating newspapers will be issued quarterly dividend checks based on total sales and circulation. Same ground rules as NYSCAN apply for the 2x2 network.
