NYPS (New York Press Service)
Established in 1945 as a wholly-owned subsidiary of the New York Press
Association, the New York Press Service, Inc. (NYPS), is the advertising arm
of the Association. NYPS makes it easy and efficient for advertising
agencies to use community newspapers as part of their media mix. NYPS
functions as a rep firm for the state's community newspapers, placing
advertising in the papers, taking a commission, and sending the balance of
the ad revenue to the individual newspapers.
Since NYPS is owned by the newspapers it represents, NYPS' commissions go
back to the members in the form of services such as a libel hotline, a
legal hotline, lobbying, seminars, conventions, publications and the like.
NYPS provides ad agencies and clients with research and demographic
information (click here for the 2005 Marist
Research survey), coverage maps, estimates, copies of newspapers, media kits,
audit reports and postal statements.
In addition to selling ROP advertising and inserts for weekly community
newspapers, NYPS offers ADNET America, a national one-order, one-bill,
one-check advertising placement service for daily and weekly newspapers
throughout the country.
ADNET America is owned and operated by the state press associations,
enabling us to maintain a sales office, and sales representatives in every
state.
NYPS provides member newspapers with free access to Admall, an on-line
co-op advertising service. NYPS provides co-op training and assistance with
co-op claims processing.
NYSCAN
All members are encouraged to participate in NYSCAN, the very successful New
York State Classified Advertising Network. Participation has many benefits,
among them the ability to generate your own NYSCAN sales revenue. Your
classified section will become an increasingly important tool for your
readers as it expands to accommodate the ads we will send you each week.
NYSCAN participating papers are paid quarterly dividends based on total
sales generated during the period and their own circulation.
There are two basic ground rules for participation in NYSCAN:
1. Participating newspapers agree to try to sell classified ads which would
appear in every participating paper in any or all three regions in the
state. Contact the central office for current NYSCAN rates. When you sell
an ad, your newspaper keeps 60% of the revenue and sends the remaining 40%
to NYPS, along with the ad copy.
2. Participating newspapers agree to run the ads we send each week. NYSCAN
ads, must be run each week. NYSCAN does not require tearsheets. Two-thirds of all
NYPA member papers participate in NYSCAN and enjoy receiving dividend checks
quarterly.
2x2 Classified Ad Network
NYSCAN has now been expanded to include a weekly 2x2 classified display ad network. The 2x2 ads will create a strong new revenue stream for NYPS and for participating newspapers. The ads will be a very cost effective vehicle for recruitment (allowing weeklies to more effectively compete with large dailies), unusual real estate, county fairs, festivals, special events that draw from larger distances, attractions, tourist destinations, and more.
Participating newspapers agree to download the ads (as pdf files) each week and run them. Participating newspapers will be issued quarterly dividend checks based on total sales and circulation. Same ground rules as NYSCAN apply for the 2x2 network.
