There’s a lot of truth in the old saying, “People don’t care how much you know until they know how much you care.”
Yes, it is possible to impress an advertiser by sharing your knowledge of readership studies, demographics and
advertising principles. But facts and figures will take you only so far in building solid client relationships. Read more.
I've just returned from two thought-provoking sessions that produced many ideas for revenue building, cost cutting,
selling online and in niches and other bottom line strategies. The first was the Nuz-Biz.com annual summit in Tampa,
As a group of newspaper consultants, we come together once a year to discuss what our clients are doing to cope with
the recession that we can pass along to other clients to keep them profitable. Read more.
Are you making too many sales these days? Is business too good? If you’d like to cut back on those annoying new
customers, try a couple of these field-tested, sales-reducing techniques.
1. Don’t do advance research. It takes valuable time to learn about your prospect’s business, potential challenges,
and competition. Why should you conduct an analysis of their past advertising expenditures? The only thing that
matters is what you tell them today. Read more.
If you participated in the National Newspaper Association’s Pulse of America survey in December you would have received a report on readers’ buying plans and how newspapers influence buying decisions. Read more.
NEW - 2009