NYPA members have free access to AdMall, an online database of major account, local account, and co-op advertising information. AdMall’s comprehensive listings, organized by category, provide a powerful prospecting tool for newspaper advertising personnel working to generate new revenue. AdMall provides free online training on a monthly basis.
To secure a username and password, contact Meg McLoughlin at NYPA at 518-464-6483 or via email at megm@nynewspapers.com.
“Tis the Season…
Take advantage of seasonal selling opportunities including “March Madness” (don’t use that term – it is trademarked by the NBA) to sell a special basketball section – in print and online – lots of potential advertisers and sponsors for a comprehensive season recap and sectionals forecast (if you need ideas for ad categories to target for this section, go to AdMall).
Gas and propane dealers, cosmetic surgeons, hearing aid centers, accountants and tax preparers, florists, tow truck companies, are all good prospects – below, some special co-op opportunities for you to consider. The links are live; click on them for details.
Monday, February 28
ACE HARDWARE RETAILERS to Advertise February Specials.
You can maximize sales from/for your local ACE Hardware retailers by reminding them to advertise their February specials. Your local ACE retailer may be eligible to have 50-75% of their ad costs reimbursed using the Ace Brand or ACE Brand Paint co-op advertising program. Effective 2/1/2011 through 2/28/2011.
ALUMACRAFT BOAT DEALERS to Advertise "ALUMACA$H" Consumer Promotion. You can maximize sales from/for your local Alumacraft boat dealers by reminding them to advertise their participation in the manufacturer's "ALUMACA$H" promotion. Your Alumacraft dealer may also be eligible to have up a portion of their advertising costs reimbursed through Alumacraft's standard co-op advertising program. Effective through 2/28/2011.
ARCTIC CAT SNOWMOBILE DEALERS to Advertise "The Winter Spectacular Sale" Promotion.
You can maximize sales from/for your local Arctic Cat snowmobile dealers by reminding them to advertise the manufacturer's "The Winter Spectacular Sale" consumer promotion on select models. Your Arctic Cat snowmobile dealer may be eligible to have up to 50% of their local ad costs reimbursed using their Arctic Cat co-op funds. Effective through 2/28/2011.
DIXIE CHOPPER MOWER DEALERS to Advertise Seasonal Financing Offers on Select Models with up to 50% Co-op. You can maximize sales from/for your local Dixie Chopper mower dealers by reminding them to advertise the manufacturer's seasonal financing offers on select models. Your Dixie Chopper dealer may be eligible to have up to 50% of their advertising costs reimbursed through Dixie Chopper's standard co-op advertising program. Effective through 2/28/2011.
JOHN DEERE OUTDOOR EQUIP. DEALERS to Advertise 'Green Fever" Financing Promotion with 50/50 Co-op. You can maximize sales from/for your local dealers of John Deere outdoor power equipment by reminding them to advertise the manufacturer's "Green Fever" seasonal financing promotion. Your John Deere dealer may be eligible to have up to 50% of their local ad costs reimbursed through John Deere's standard co-op advertising program. Effective through 2/28/2011.
PANDORA JEWELRY DEALERS to Advertise Valentine's Day Gift Ideas with up to 50% Co-op. You can maximize sales from/for your local Pandora jewelry dealers by reminding them to advertise the local availability of their popular charm bracelets as gift ideas for Valentine's Day, as well as upcoming gift-with-purchase consumer promotions. Your Pandora dealer may qualify to have up to 50% of their local advertising costs reimbursed using Pandora's standard co-op advertising program. Effective through 2/28/2011.
PAUL MITCHELL SIGNATURE/FOCUS SALONS to Advertise "Editor's Choice" Sets. You can maximize sales from/for your local Paul Mitchell Signature or Focus salon(s) by reminding them to advertise the availability of their "Editor's Choice" sets. Your Paul Mitchell salon may qualify to receive free Paul Mitchell products for advertising, by using the Paul Mitchell Product Reimbursement Program. Effective through 2/28/2011.
Tuesday, March 1
YAMAHA WATERCRAFT DEALERS to Advertise "The Yamaha Best of Show Sales Event" Promotion with 50-80% Co-op.
You can maximize sales from/for dealers of Yamaha watercraft by reminding them to continue to advertise their participation in the manufacturer's "The Yamaha Best of Show Sales Event" promotion. Your Yamaha watercraft dealer may be eligible to have 50-80% of their local ad costs reimbursed using their Yamaha Watercraft Group co-op funds and manufacturer-prepared ads based on their Levels of Attainment and seasonal variations (see co-op plan for details). Effective through 3/1/2011.
Friday, March 25
SUZUKI MARINE DEALERS to Advertise "Gimme Boat Show Cash" Promotion with up to 50% Co-op.
You can maximize sales from/for your local Suzuki marine dealers by reminding them to advertise the manufacturer's "Gimme Boat Show Cash" consumer promotion. Your Suzuki marine dealer may be eligible to have up to 50% of their local ad costs reimbursed through American Suzuki Motor Corp's Marine Division co-op program. Effective through 3/25/2011.
Thursday, March 31
GRADY-WHITE BOAT DEALERS to Advertise 'Winter Sales Event' Promotion. You can maximize sales from/for local dealers of Grady-White boats by reminding them to advertise their participation in the manufacturer's "Winter Sales Event" promotion. Dealers can also be reminded to promote their full line for upcoming boat shows, sports shows and the Spring/Summer fishing season. Your Grady White dealer may be eligible to have 50% of their local ad costs reimbursed through Grady-White's standard co-op advertising program. Effective through 3/31/2011.
GRASSHOPPER MOWER DEALERS to Advertise Seasonal Consumer Financing Offers with up to 50% Co-op. You can maximize sales from/for your local Grasshopper mower dealers by reminding them to advertise the manufacturer's seasonal consumer financing offers. Your Grasshopper dealer may also be eligible to have up to 50% of their local advertising costs reimbursed through Grasshopper Mower's standard co-op advertising program. Effective through 3/31/2011.
HOME VIDEO RENTERS+RETAILERS to Advertise Holiday/First Quarter 2011 DVD Releases, Tie-In Promotions. You can maximize your sales from/for video stores and anyone who rents or sells movies on DVD by reminding them to advertise the availability of many movies that were box office hits earlier this year that will soon be released on DVD. Titles being release in December 2010 can also be advertised as holiday gift-giving ideas. Your local retailer may be able to secure limited-time co-op/promotional dollars for many of these releases. Effective through 3/31/2011.
HONDA MARINE DEALERS to Advertise Seasonal Financing Promotion.
You can maximize sales from/for your local Honda Marine dealers by reminding them to advertise their participation in the manufacturer's seasonal consumer finance promotion. Your Honda Marine dealer may be eligible to have a portion of their local advertising costs reimbursed through Honda Marine's standard co-op program. Effective through 3/31/2011.
HONDA MOTORCYCLE DEALERS to Advertise "Wanna Ride" Financing Promotion. You can maximize sales from/for your local dealers of Honda motorcycles and ATVs by reminding them to advertise their participation in the manufacturer's "Wanna Ride" financing promotion. Your Honda dealer may be eligible to have up to 50% of their local ad costs reimbursed through Honda Powersport's standard co-op advertising program. Effective through 3/31/2011.
KUBOTA TRACTOR DEALERS to Advertise "Now's The Time, Kubota Buyer Days" Financing Promotion with up to 50% Co-op. You can maximize sales from/for your local Kubota dealers by reminding them to advertise the manufacturer's "Now's The Time, Kubota Buyer Days" financing promotion. Your Kubota dealer may be eligible to have up to 50% of their advertising costs reimbursed through Kubota’s standard co-op advertising program Effective through 3/31/2011.
NEW HOLLAND DEALERS to Advertise "Pre-Season Savings Event" Promotion with up to 50% Co-op. You can maximize sales from/for your local New Holland lawn & garden equipment dealers by reminding them to advertise their participation in the manufacturer's "Pre-Season Savings Event" financing promotion. Your New Holland dealer may be eligible to have up to 50% of their advertising costs reimbursed through New Holland's standard co-op advertising program. Effective through 3/31/2011.
SEALY MATTRESS DEALERS to Advertise 1st Quarter 2011 Sales Events with up to 50% Co-op.
You can maximize sales from/for your local Sealy mattress retailers by reminding them to advertise their participation in the manufacturer's 1st quarter 2011 sales events. Your Sealy retailer may be eligible to have up to 50% of their ad costs reimbursed using Sealy's co-op advertising program. Effective through 3/31/2011.
YAMAHA OUTBOARD DEALERS to Advertise "Four Stroke Revolution" Promotion. You can maximize sales from/for your local Yamaha Marine dealers by reminding them to advertise their participation in the manufacturer's "Four Stroke Revolution" consumer promotion. Your Yamaha Marine dealer may be eligible to have 50-60% of their local ad costs reimbursed through Yamaha Motor Corp's Marine Group co-op program when manufacturer-produced ads are used for this promotion. Key Dealers may be eligible for up to 70% reimbursement. Effective through 3/31/2011.
Sunday, April 3
GE APPLIANCE DEALERS to Advertise "This is Really Big" Consumer Rebate Promotion. You can maximize sales from/for your local GE appliance dealers by reminding them to advertise the manufacturer's "This is Really Big" consumer rebate promotion. Your GE Appliance dealer may be able to have a portion of their advertising costs reimbursed using the GE Appliance's co-op advertising program. Effective through 4/3/2011.
Friday, April 29
HUNTER DOUGLAS WINDOW TREATMENT DEALERS to Advertise "Energy Smart Style Savings Event" Rebate Promotion. You can maximize sales from/for dealers of Hunter Douglas window treatment products by reminding them to advertise their participation in the manufacturer's "Energy Smart Style Savings Event" consumer rebate promotion. Your Hunter Douglas dealer may be eligible to have a portion of their advertising costs reimbursed through their Hunter Douglas co-op advertising program and their local fabricator funds. Effective through 4/29/2011.
Saturday, April 30
JENN-AIR APPLIANCE DEALERS to Advertise "Fire and Ice" Promotion. You can maximize sales from/for your local Jenn-Air appliance dealers by reminding them to advertise the manufacturer's "Fire and Ice" promotion. Your Jenn-Air dealers may be able to subsidize a portion of their local advertising costs using Jenn-Air co-op/marketing funds. Effective 1/1/2011 through 4/30/2011.
MICHELIN TIRE DEALERS to Promote 'The Right Tire Changes Everything' Ad Campaign.
You can maximize sales from/for Michelin tire dealers by reminding them to promote the manufacturer's "The Right Tire Changes Everything" global advertising campaign. Your Michelin dealer may be eligible to have up to 100% of their ad costs reimbursed using Michelin's standard co-op advertising program. Effective through 4/30/2011.
SEA-DOO WATERCRAFT DEALERS to Advertise "Season Opening Event" Promotion. You can maximize sales from/for dealers of Bombardier Sea-Doo watercraft by reminding them to advertise their participation in the manufacturer's "Season Opening Event" promotion. Your Sea-Doo dealer may be eligible to have up to 50% of their local ad costs reimbursed using Bombardier's standard co-op program. Effective through 4/30/2011.