Community Newspapers are Strong!
According to the 2009 NNA survey, local community newspapers deliver.
- 81% of adults 18+ read America’s Community Newspapers Weekly
- 73% of those readers read most or all of their paper
- On average, readers spend 39 minutes reading an issue of their paper
- Local community newspapers are the primary source of information for both news and advertising in local communities – by a 5 to 1 margin over the next most popular media
(National Newspaper Association / Missouri’s School of Journalism /Reynolds Journalism Institute /2009 study)
Scarborough audience data:
The analysis of Scarborough audience data not only indicated that newspapers are being read by a majority of adults in print and online, but also that these Integrated Newspaper Audiences continue to attract educated, affluent readers. In an average week:
- 79% of adults employed in white collar positions read a newspaper in print or online
- 82% of adults with household incomes of $100,000 or more read a printed newspaper in print or online
- 84% of adults who are college graduates or who have advanced degrees read a printed newspaper in print or online